Outside media following up ProPrint

“Outdoor media tracking up
The out of home industry (OOH) achieved a net media revenue of $59.2m, a 2.1 per cent increase for the month of February compared to the previous year. The year to date growth of the out of home industry is now at 6.7 per cent.
Digital OOH net media revenue makes up 43.8 per cent of total net media revenue year to date, up from 33.7 per cent for the same period last year as the major infrastructure operators race to get digital boards up.
Charmaine Moldrich, CEO, Outdoor Media Association says, u201cOut of home is delivering growth, and we anticipate that this will continue as a result of the industryu2019s investment in digitisation, insights and i
ovation to drive results for advertisers.u201d”

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