Denver competing to end up distinctly home of countries greatest outside expos The Denver Post

“As the outdoor industry leans on Utah, promising to yank the lucrative Outdoor Retailer trade shows out of Salt Lake City if the stateu2019s leaders donu2019t abandon what industry captains call an u201cattack on the sanctity of public lands,u201d Denver is ramping up efforts to establish Colorado as the nationu2019s public-lands-loving epicenter for all things outdoors.
Denveru2019s convention leaders are preparing bids to host the Outdoor Retailer summer and winter shows as well as Interbike, the nationu2019s largest bike trade show that is studying a move from its long-term home in Las Vegas.
But Denveru2019s hosting of Outdoor Retaileru2019s winter shows could be hampered by the cityu2019s contract with SnowSports Industries Americau2019s Snow Show. City leaders lured the show from Las Vegas in 2010 and recently reaffirmed their commitment to host the winter sports gathering through 2030.
An exclusivity agreement in the SIA contract prevents Denver from hosting a show with a large, overlapping audience in the months surrounding the late January Snow Show. Outdoor Retaileru2019s winter show focuses largely on snow sports and features many of the same brands. But the non-compete clause u201cwould not prevent a blended show,u201d said Richard Scharf, chief of the cityu2019s convention bureau Visit Denver.
Could Outdoor Retailer and Snow Show work together in Denver?
So if Denver wants to land the Outdoor Retailer shows, the time is nigh to revive negotiations to merge the not-for-profit SIAu2019s 63-year-old Snow Show with the for-profit Emerald Expositionu2019s Outdoor Retailer Winter Market, said Nick Sargent, president of SIA. The two organizations have discussed the idea of merging the shows before.
u201cWe feel that the right thing to do is enter into discussions around what a consolidated winter show would look like. What the industry doesnu2019t need is two competing shows in January,u201d Sargent said. u201cThis is a great time for us as an industry to put the swords down and really do what is right for our industry. We have this amazing opportunity, and through our relationship with Denver Iu2019m happy to engage in any discussion to work with Emerald to create a new outdoor winter super show that serves the needs of our industry first and foremost.u201d
Darrell De
y, Emerald Expositionsu2019 executive vice president in charge of the companyu2019s 12-strong stable of sports trade shows, said his team is u201calways open to discussions with SIA.u201d
u201cThe trade show landscape is evolving and is complicated. There are synergies to be realized and challenges as well,u201d De
y said. u201cAny changes to Outdoor Retailer needs to reflect the needs of our exhibitors and attendees. We have an open cha
el of communication with SIA and are continually exchanging ideas.u201d
Outdoor industry leaders blast Utahu2019s public lands policies
Meanwhile, the growing cacophony from outdoor industry heavy-hitters irked by Utahu2019s policies toward federal land designation threatens to end Outdoor Retaileru2019s more than two-decade stand in Salt Lake City. The two a
ual shows lure 45,000 attendees who spend more than $45 million in the state capital. The Outdoor Retailer contract with Salt Lake City expires after the summer 2018 show.
In the last week, industry leaders Patagonia, Arcu2019teryx, Kuhl, Kammock, Polartec and Peak Design a
ounced they will boycott Outdoor Retailer in Salt Lake City to protest the stateu2019s push for President Donald Trump to rescind the Obama administrationu2019s designation of Utahu2019s Bear Ears National Monument and scale back the 1996 designation of the stateu2019s Grand Staircase-Escalante National Monument.”

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